Founding a new company? Great. So, how much time, money and effort should you put into branding? Established brands seem to be worth a lot of money. But the operative word there is established. More important than the brand is the product you are trying to get market traction with. While it may be exciting to have a brand name that you identify with, you are not the target- the market is! Even investors will fall in love with a not-so-perfect brand that smells of profits. Find a few tips to help you on your way with your branding strategy over on entrepreneur.com.