Ze’ev Shavit discussed during an interesting lecture the commodification of the Israeli countryside and its symbolic construction as collective place making, and as a spatial dimension in the construction of collective identity. By considering the current role of the urban middle class in place-making and in the construction of collective identity under the growing globalized mass culture and consumer culture; it is interesting to see that the Israel countryside has become a post-rural place, which serves the demands of the urban middle class. The symbolic construction of these rural places represents the salient voice of the urban middle class in the dynamics they facing in today’s world.