Karlshochschule International University

10 Social Media ideas for the travel industry

Autor: Patrick Breitenbach am 11.11.2009

Maybe some people still didn’t recognize how sweeping the “social media thing” is for all kind of industries. Today I would like to present you 10 Social Media ideas for the travel industry from Morris Sim, the CEO of Circos Brand Karma. I hope you read them well and maybe discuss them in your next “International Tourism Management” courses.

Here you have 3 out of 10 ideas:

1. Understand your true differentiators. Sometimes what you’ve identified as differentiators don’t mirror what customers think. It’s important to monitor what is being said about you and reconcile your customers’ opinions with your story so that the brand message is consistent and credible.

2. Maintain operational excellence around your differentiators. Your brand differentiators can’t be temporary. Unlike ads, social media has permanence. Since what’s expressed about your brand is permanently searchable, changing the differentiators constantly will confuse your audience.

3. Set up your social network hub where your customers are. We recommend minimally a presence on Facebook because it is the largest social network with over 300M users and is one of the top-trafficked site in many countries. The volume and the intent (sharing, lifestyle) make it suitable for just about any consumer brand.

Get all 10 ideas here and the german translation here. Via @loenne